Workshops are a great way to gather like-minded professionals and share knowledge and expertise. However, it’s not easy to fill the seats and make sure the event is a banging success.
To successfully organize a teaching workshop and stand out from the crowded market, you can consider the following promotional tips for more visibility and bookings!
1. Create a website
Not only will a website help build excitement around your workshop, but it could be the central hub for all the details and information people would want to know about your offerings and personal brand.
When writing the website’s copy and marketing materials, make sure to communicate clearly. State the goal of the workshop on top of the basic details like length, date, location, etc. There are now a lot of tools and website builders that can help you create websites in a matter of minutes. If you’re too busy for that, there are also platforms like Fiverr that can connect you to freelancers who can help you create a website on time and on budget.
2. Maximize social media
You can’t do online marketing without making the most of social media. It’s how you build and keep the momentum in the months, weeks, and days leading up to the event. You can use hashtags to draw more attention and make your campaign more discoverable.
Create a social media calendar and be thoughtful about the posts you put out every day. You can either do this yourself or hire a social media manager to help you ideate and create your social media posts. If you already have your website, logos, and other branding elements, make sure that your educational poster templates and social media posts are designed with brand consistency in mind.
3. Publish a press release
Pay attention to the headline– it should be as attention-grabbing as possible. Keep it short and sweet, around 8-15 words. Then, indicate the most crucial information (who, what, when, where, how, why) and other important details. Start with the heart of your story to really engage the readers, and when you’re ready to distribute your press release, be thoughtful about who to reach out to. Quality is more important than quantity– you don’t want just anyone’s attention. You want the attention of your actual target audience.
4. Do influencer marketing
Another easy way to tap your target audience is to work with the ‘right’ influencers. Collaborate with people who have established their ‘influence’ or authority in your niche. Their followers trust them, and if you can have trustworthy people promote you, you’re likely to capture their community’s trust as well. People buy from people, thus the rising popularity of influencer marketing across industries.
5. Offer discounts and giveaways
You can offer early bird discounts or offer giveaways and other perks to the first few signups. You can also consider offering flash sales, bundle deals, referral discounts, or even VIP access events.
6. Run free webinars
It’s best if people can experience your expertise firsthand before they get to buy in and attend your teaching workshops. Besides posting free educational videos and content on your social media, you can also run free webinars a few weeks leading up to the big day. This also gives you a chance to lay the groundwork of your event and your personal brand. After every free webinar, you can promote the teaching workshop and build that momentum for promotion and community building.
7. Create a newsletter
Another way to build and nurture leads is to create a newsletter.. If you have a website, you can create a lead magnet that allows you to capture the emails of target users and stay in touch with your ongoing email campaign.
Your consistent and tailored messaging can help you further show your expertise and stay top-of-mind. You can also share content teasers, highlight testimonials of previous workshops, send reminders, or simply share educational value and stay engaged with your audience.
8. Network, network, network
Some of the best places to network professionally are LinkedIn, Reddit, Twitter, and Facebook Groups. You can also attend other relevant live streams or webinars and just be on the radar. This way, you can work on broadening your reach, building your personal brand, and exposing yourself to new collaborations and opportunities.
Once you have started accepting bookings for your teaching workshop, make sure to get to know your customers. The more you understand their demographics and personal goals, the more you can tailor your workshop to their exact needs.
After the event, make sure to follow up with the attendees to ask for feedback. They will appreciate such a thoughtful and professional gesture, and this also creates the opportunity to build relationships and stay engaged for more future collaborations. Before you start your promotion, cover all the bases in terms of preparation and just focus on delivering value for everyone involved.
